Art Clean Branding

Together with Konstantinos Kamperis, we crafted the rebranding of ArtClean, a landmark name in handmade carpet repair and cleaning since 1953. The new identity boldly highlights the company’s legacy of expert craftsmanship while projecting the modern precision and authority that have earned ArtClean generations of loyal customers.

At the core of the design lies a dual-layered concept: the logo draws inspiration from the geometric contours of traditional carpet shapes while simultaneously forming a modern, repeating pattern—echoing the rhythm and repetition found in woven textiles. This fusion of heritage forms and contemporary minimalism creates a visual language that feels both timeless and unmistakably current.